Tag: Vanilla Ice

Zumba Branches Into Music, Teams With...Vanilla Ice

I don't usually read articles about Zumba, but when looking for news about Kim Dotcom in the New Zealand Herald tonight, I came across a new series of articles and videos about Zumba and I got sucked in.

First, Zumba flew a reporter from New Zealand to Florida to attend its annual instructor's conference in Orlando last week. Attending the convention: 8,000 instructors from 80 countries. Here's his video report on the "United Nations of Zumba."

Second, Zumba, which is already said to be worth a half billion dollars, is branching out into the music business. With 14 million people now taking Zumba classes, it figures who needs radio stations? Zumba Fitness CEO Beto Perlman says:

We have 14 million people and we're democratic. They are all listening to the music that we give them.

So why not make deals directly with the artists, whose music they will feed directly to the Zumba-ites at classes, where music is already a key component? Instead of buying music heard on the radio, millions will buy a song after dancing to it at Zumba class. Pretty clever. It's a win-win -- Zumba classes won't get stale, artists make some money, and Zumba rakes in millions. [More...]

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